4 Reasons Why You Should Hire A Digital Marketing Agency

Running a business in today’s world is by no means easy. Competition is tight, capital is hard to come by and consumers are spending less due to the tough economic times we live in. Many businesses are struggling to survive let alone thrive in the marketplace. But, all hope is not lost. Something amazing has been helping businesses to stay afloat and remain competitive in our fast paced world. What is it you ask? Well, it’s nothing too special. You use every once in a while or even every day. It’s the World Wide Web.

The World Wide Web or the internet has made the marketplace a level playing for any and all to dominate. Now more than ever, a small business can compete in the ranks of big businesses. The small business can fight for the same customers and clients that that big business is also looking for. Even though times are hard, there has never been a better time to do business than now – if you’re smart that is. How do you get smart? Simple – through using digital marketing techniques to market and promote your business. To give you some perspective on how you can benefit from this, here are some benefits of hiring a professional digital marketing agency.

Improve Brand Awareness and Online Popularity

If your brand is lagging behind the rest, it may be that consumers do not even know that you exist. Your products may be fantastic or your services exceptional, but if no one knows about you – they will not look for you or your products or services. So, how do you get known? The best way to get known in today’s world is through the internet. You can easily improve your brand awareness and online popularity by hiring a digital marketing agency. They will make sure that your business or brand appears on all leading online searches and social media posts.

Get More Traffic Coming Your Way

Traffic is one of the main determining factors of success in the online business world. Business websites that get more traffic inevitably get more customers at the end of the day. To get more customers, you must strive to increase the traffic coming your way? How do you this? Again, it’s very simple – just hire a digital marketing agency to promote your website using various techniques and tools. They’ll use techniques like SEO to promote your business online.

Save Time and Money

If you have already given digital marketing a try, you may have already found out that it’s not the easiest of things to hac. There are plenty of things to learn and plenty more to keep up with. Not many entrepreneurs have the time and resources to become full-time digital marketers. You easily delegate all online marketing tasks pertaining your business to professionals who are trained and experienced to do just that. This will save you a lot of time and money as well.

Secure Your Business’s Future

Last but not least, engaging in digital marketing will help to secure your business’s future. The world is moving forward, not backwards, so you can expect everything to become digitized in coming years.

Search Engine Optimization Resources

Today I want to talk to you about an issue that’s absolutely essential for your website, in order for it to be the smart conversion tool and client attracting machine that it should be. And that is SEO. SEO stands for search engine optimization and in short, it really is the art of making Google love you!

Now Google loves websites that it finds easily because finding things online is what Google does and Google wants to make its customers happy. So basically, you want to make Google happy and so you want to make sure your website can be found easily. Now, this is an art and there are SEO experts and all sorts of qualifications out there even though it’s in perpetual evolution. Google sort of improves and changes the rules occasionally, but it’s always been about good content. Now I’m not an ‘SEO guru’ or such, but I have been learning a whole lot about it over the course of the past few years because I need to be in a position to really be able to recommend the best practices and the best course of action to my clients. I want for my clients’ websites to make them money, to make the business thrive, and to make them grow exponentially to heights they hadn’t imagined before. Search engine optimization is an absolutely essential ingredient, so what I’m doing in this blog post is simply showing you the best and either free or very very cheap resources out there, from extremely reputable sources that will help you understand what you need to do about your SEO. You can’t skip this if you have a website, you need to make sure that it’s optimized for SEO otherwise there’s no point you having a website. You might as well just have brochures and print them out since people are unlikely to find your website unless you have another way of promoting it.

The first resources that I want to show you is “Learn the basics of SEO with Rebecca Gill and Corey Miller – explore SEO” in a free four-part webinar series. Now you simply have to enter your email address and you will immediately get the link to the replays and the slides of “The Basics of SEO” course which comes from Ithemes (who makes iThemes Security). Rebecca Gill is a great SEO expert that I’ll tell you more about in a minute because she’s got more resources to show you. There is so much information available on SEO that is difficult to know who to listen to, and what to believe.
This four-part webinar series doesn’t get too technical, it gives you the basics. Spend four hours of your time learning about SEO and then go back and put the tips you learned into action. Rebecca Gill also has a podcast that I love called SEO bits. Obviously being a podcast, this is free. Some episodes are more technical, some are really great for small business owners.

By the way, SEO is a long game: it doesn’t happen in a week or even in a month. If you ever come across anyone who tells you that they’ll get your website to the top of Google for $99 a month, just run like hell. This kind of person is undoubtedly lying to you and will just steal your money. That’s not the way it works, most SEO professionals will charge a monthly fee and will improve your SEO and rankings over a period of many months.

Yoast is a plugin which is a tool that you use to improve the functionality of your WordPress website, and it’s usually the SEO tool of choice when you set up a WordPress website because it helps you to set up the whole site. SEO is mostly about your page content, but it’s also about how you organize your pages and the structure of your website. This is another excellent free resource: The Beginners Guide to SEO from Moz

Moz are fantastic SEO experts and the beginner’s guide to SEO provides the comprehensive information you need to get on the road to professional quality search engine optimization. This is another great starting point that will put you in the right direction.

Also, if you’re using a web developer or a copywriter, make sure that they know that they need to optimize your website for SEO. This is assuming that the person you have hired understands at least the basics of SEO and understands the best practices for optimizing your website or content.

If you need additional assistance with SEO and you don’t have time to learn all the intricacies of website optimization yourself, you can hire a full SEO Agency who understands industry best practices and spends all their time doing this work for clients. We recommend this for most business owners, especially in more competitive industries where it’s more difficult to rank highly in the search engines.

No Big Booms Allowed!

Explosion Control ADA is back in business, baby! We are here to ensure that no big booms get out of control. We can’t have anyone using dynamite however they please, as that can go bad quick when someone loses an arm (or more!) At Explosion Control we are focused on ensuring safe use of explosive devices, and will do what is needed to ensure people are handling these substances appropriately and carefully. Check back soon for details on our explosion control requirements.